Empowering local innovation: training modules for sustainable initiatives.
RES-MAB is an international project funded by the European Union through the PRIMA Foundation. Its main objective is to enhance the resilience of Mediterranean Biosphere Reserves to the challenges posed by climate change. To achieve this, the project transforms seven biosphere reserves into Living Labs, where innovative solutions based on the WEFE Nexus approach (Water, Energy, Food and Ecosystems) are designed, tested, and implemented. This integrated approach promotes the sustainable management of natural resources while strengthening the adaptive capacity of both territories and their communities.
Within this project, the Alto Bernesga Biosphere Reserve leads Work Package 6 – Capacity Building, which focuses on strengthening local capacities and providing training for stakeholders across the territory. The aim of this work package is to equip entrepreneurs, local authorities, associations, and other stakeholders with the knowledge, tools, and methodologies needed to develop sustainable and innovative initiatives based on the WEFE Nexus approach.
As part of this work package, this online training programme has been developed. It consists of five short training modules covering the key stages of the entrepreneurial process.
What will you find in this training?
Session 1. From Needs to Solutions: Market Assessment, Archetypes and Prototyping
Learn how to identify needs, analyse the market, define customer archetypes, and develop prototypes to validate and refine an idea before implementation.
Session 2. Business Model and Value Proposition
Discover how to design a business model using the Business Model Canvas and the Triple Layered Business Model Canvas, integrating economic, social, and environmental dimensions.
Session 3. Viability Analysis
Explore the main tools used to assess the economic and financial viability of a project, including cost analysis, investment planning, profitability, cash flow, and other key performance indicators.
Session 4. Marketing Plan
Learn how to develop a marketing plan by analysing the market and competitors, identifying your target audience, designing communication strategies, and creating a commercial plan tailored to your initiative.
Session 5. Community Engagement
Explore methodologies for engaging local communities and territorial stakeholders through participatory governance tools, stakeholder mapping, partnership building, and co-creation processes.
The session videos are available in English, while the presentations can be downloaded in both English and Spanish, making the training accessible to participants from different countries.
